10.30.2010

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Seattle: The movie theater that might

In the six years since it opened, Seattle’s Columbia City Cinema, has endeared itself to moviegoers weary of trekking downtown. The cinema has been hit by serious economic headwinds, a result of the nagging recession. Now, faced with a need to generate about $50,000 by January 1, the movie house has embarked on a novel plan to raise much-needed capital, offering the public lots of $1 shares in the business. This "crowdfunding" approach has a populist punch that’s worked successfully before. It's a chance to buy an equity stake in a fixture of one of Seattle's emerging neighborhoods. 

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